While Apple has transformed the way we listen to music, movies and find our way around town, the globe and the internet, I was surprised to learn that they have had a very limited role in philanthropic efforts and even less in terms of having a business model that benefits society that are not the early adopters of most i-users. They have been able to support the development of millions of apps but none to support charitable efforts among its millions of fans.
A letter was sent to the new CEO in the following link, encouraging them to re-think this position.
This is not just about doing something nice or doing the right thing. Apple’s peers—Google raised funds through their IPO to support their foundation and Facebook and its sister company ww.casues.com are empowering its users to and nonprofits to connect and rally around the causes that they care about—understanding that this is a competitive advantage for their business in the long-run. Apple could benefit from taking some of their amazing innovative abilities and applying them to the challenging problems that we face today -be it improving job creation, education, health care , climate change or any other issue they choose. Thus, I would like to echo the request of the article’s authors that as Apple, under the new leadership, theta they embrace innovative ways that will benefit both business and society.