Author Archives: blogadmin

Cause Related Marketing: First Responder Institute and TUMS

Posted on January 6, 2011 by blogadmin

Objective: To raise funds to support programs for first responder programs The First Responder Institute, a nonprofit that supports programs for fire departments and TUMS, an antacid company, developed a cause-related marketing partnership TUMS helped educate America about the First more »

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Importance of Personal Relationships in Creating Partnerships

Posted on January 6, 2011 by blogadmin

One of the key factors in creating partnerships is personal relationships, particularly in the beginning of the partnership. Since trust is a key factor in any relationship, people usually work with people who they know or on referrals from trusted more »

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NEW PAGE: Case Studies

Posted on November 2, 2010 by blogadmin

I have added a new page on case studies of NGO-corporate partnerships.  In researching the information for my book I have spent a lot  time trying to find case studies and interviewing people in the midst of these relationships. If more »

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Integrated Partnership: CityYear and Timberland

Posted on November 1, 2010 by blogadmin

In 1989, CityYear requested fifty pairs of boots for their youth volunteers that work in a range of community service projects. Over the next decade, Timberland became the official outfitter for all CityYear volunteers.

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10th Anniversary of Terms of Endearment

Posted on October 26, 2010 by blogadmin

 Ten years ago , Dr. Jem Bendell   wrote a ground-breaking book on NGO-Corporate Partnerships entitled Terms of Endearment: Business, NGO and Sustainable Development.  It is a great book that I highly recommend. Greenleaf is offering a 50% discount on the more »

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Review of Small Change

Posted on September 29, 2010 by blogadmin

The main question is posed by this book is– Can business approaches, based on markets mechanisms,  transform societies or do the merely treat the symptoms of social issues which are often induced by market inequalities. These approaches (development vs. market) more »

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Can the Philanthro-capitalists Save the World?

Posted on August 9, 2010 by blogadmin

There has been a lot of recent press about the 40 billionaires that Bill Gates and Warren Buffet have convinced to give away half of their wealth—identified as the new by philanthro-capitalists by Matthew Bishop and Mark Green largely believe more »

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Article on NGO-Corporate Partnerships

Posted on April 21, 2010 by blogadmin

NGOs Corporate Partners .april16.2010. doc

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Using Core Competencies to Achieve Results

Posted on April 15, 2010 by blogadmin

Partnerships among NGOs and businesses work best when each maximizes their greatest strength. For NGOs this includes working with and understanding communities and building their capacity in key skills to improve livelihoods. On the other hand, businesses have much greater more »

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Private Sector Assessment Methodology

Posted on January 15, 2010 by blogadmin

I am currently in Bangladesh helping USAID/Global Development Alliance (GDA) Office develop a private sector assessment methodology for in-country Missions. The aim of the assessment is to understand the strengths and challenges of the private (for-profit) sector and how these more »

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