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In Expanding the Pie, Susan Ross provides useful tools and frameworks to support NGO managers in designing, implementing and evaluating effective nonprofit-corporate partnerships.
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Category Archives: Case Study
Improving Environmental and Labor Practices
On September 12, I sat in a large conference room in Suzhou, China–with over 500 people from major MNCs and national companies including Nike, Timberland, Wal-Mart , Addias, Levis, Starbucks and Home Depot to name a few gathered to look for more »
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Tagged Addias, collaboration is key to competition, Home Depot, Levis, Nike, Pakistani factory fires, Starbucks, Timberland, Wal-Mart
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Improving Bangladesh Rug Value Chain
In Northern Bangladesh, there are groups of highly skilled artisans who are adept at crafting products. Many of these artisans are extremely poor women with limited access to capital, markets and employment opportunities, within a patriarchal social system that collectively more »
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Joint Programming: CARE and Starbucks
CARE, a ($300M) international NGO approached Starbucks in 1991, when Starbucks was a young ($20M) coffee retailer. By 1998 Starbucks had boomed to a global chain with sales of almost $1 billion and was CARE’s largest donor.
Joint Programming: National Geographic Society and MCIWorldCom
MCI WorldCom, a major communication technology company partnered with the National Geographic Society to develop the MarkPolo Geography website to support internet content integration into K-12. This joint project developed a new product/technology that would not have been possible for more »
Cause Related Marketing: American Red Cross and National Restaurant Association
Objective: To raise funds for survivors of Hurricane Katrina The National Restaurant Association and the American Red Cross developed a cause-related marketing to help those impacted by Hurricane Katrina. More than 17,000 restaurants nationwide—from coffee shops to fine dining establishments, more »
Joint Programming : Nature Conservancy and Georgia Pacific
The Nature Conservancy (TNC), a conservation nonprofit, and Georgia Pacific (GP), a forest products company, had a long confrontational relationship–competing for the same land for different purposes (conservation vs. logging). With limited success on both sides they began to re-consider more »
Integrated Partnership: Jumpstart and American Eagle Outfitters
Jumpstart, an educational NGO to prepare low-income children for kindergarten in Boston and American Eagle Outfitters (AEO), a clothing retail chain began a relationship in 1997. The two CEOs met by happenstance. The Jumpstart CEO, Aaron Lieberman received the “Do more »
Integrated Partnership: CityYear and Timberland
In 1989, CityYear requested fifty pairs of boots for their youth volunteers that work in a range of community service projects. Over the next decade, Timberland became the official outfitter for all CityYear volunteers.